Steigentech was there at Michelin Lifestyle 1st Showcase at 2019 Automechanika Shanghai

Michelin Lifestyle recently debuted at the 15th International Exposition of Automobile Accessories, Automechanika in Shanghai, showcasing the full range of Michelin automobile accessories and lifestyle products to the Chinese market and consumers, together with their licensees.

The event took place at the National Exhibition and Convention Center in Shanghai from 3 to 6 Dec and attracted 590 exhibitors and 159,728 visitors.

According to Helen Tattersall, Head of Vehicle Accessories for Michelin Brand Licensing, “Michelin Lifestyle Limited is an important complement of the Michelin core tyre business. We rely on the core business and values of the Michelin brand to continuously extend our overall service solutions and the vehicle accessories we developed illustrate the brand values of Michelin – safe, reliable, highperformance, and innovative.”

During the event, Michelin demonstrated various new products for the first time, including Michelin high-performance solar film which is divided into 3 series — Premium Michelin multi-layer protective film, Medium Michelin Nano-level UV skincare film, and Classic Michelin Nano-level HD protective film. Also the Michelin belt drive system, a range of OE-standard timing belts, tensioners, idlers, accessory V-belts and repair kits for the automotive aftermarket.

Besides these new product launches, licensees NFA, Qualitor, Steigentech, Mebao, Nuokang, Annovio Reverberi and Tata displayed products established in the market, including wiper blades, pressure gauges, inflators, hand tools, snow brushes, snow chains, pressure washers, car deodorant, car mats and lifestyle accessories such as footwear and heritage.

Based on the feedback from visitors and licensees this 1 showcase was well received and resulted in many product inquires and business opportunities. Consumers showed a high level of interest and licensees, who usually have a small booth on their own, benefited from the higher visibility of being part of the Michelin Lifestyle booth under the Michelin brand.

Overseas licensees also had the opportunity to meet the China licensees which enabled them to have useful exchanges on their latest product releases. Colleagues from the Michelin China marketing and sales teams were also invited to give them a better picture of the Michelin Lifestyle business.

 

Some pictures of the showcase below:

Steigentech was there at Michelin Lifestyle 1st Showcase at 2019 Automechanika Shanghai

Steigentech was there at Michelin Lifestyle 1st Showcase at 2019 Automechanika Shanghai

Michelin Lifestyle recently debuted at the 15th International Exposition of Automobile Accessories, Automechanika in Shanghai, showcasing the full range of Michelin automobile accessories and lifestyle products to the Chinese market and consumers, together with their licensees.

The event took place at the National Exhibition and Convention Center in Shanghai from 3 to 6 Dec and attracted 590 exhibitors and 159,728 visitors.

According to Helen Tattersall, Head of Vehicle Accessories for Michelin Brand Licensing, “Michelin Lifestyle Limited is an important complement of the Michelin core tyre business. We rely on the core business and values of the Michelin brand to continuously extend our overall service solutions and the vehicle accessories we developed illustrate the brand values of Michelin – safe, reliable, highperformance, and innovative.”

During the event, Michelin demonstrated various new products for the first time, including Michelin high-performance solar film which is divided into 3 series — Premium Michelin multi-layer protective film, Medium Michelin Nano-level UV skincare film, and Classic Michelin Nano-level HD protective film. Also the Michelin belt drive system, a range of OE-standard timing belts, tensioners, idlers, accessory V-belts and repair kits for the automotive aftermarket.

Besides these new product launches, licensees NFA, Qualitor, Steigentech, Mebao, Nuokang, Annovio Reverberi and Tata displayed products established in the market, including wiper blades, pressure gauges, inflators, hand tools, snow brushes, snow chains, pressure washers, car deodorant, car mats and lifestyle accessories such as footwear and heritage.

Based on the feedback from visitors and licensees this 1 showcase was well received and resulted in many product inquires and business opportunities. Consumers showed a high level of interest and licensees, who usually have a small booth on their own, benefited from the higher visibility of being part of the Michelin Lifestyle booth under the Michelin brand.

Overseas licensees also had the opportunity to meet the China licensees which enabled them to have useful exchanges on their latest product releases. Colleagues from the Michelin China marketing and sales teams were also invited to give them a better picture of the Michelin Lifestyle business.

 

Some pictures of the showcase below:

2020-01-28