Steigentech on New Michelin Lifestyle web site

Michelin Lifestyle has re-launched their global website with consumer-centricity at the heart of its re-design.

Following the launch of www.michelin-lifestyle.com in 2016, it has shown encouraging yearly growth where visits have increased by 268% (average monthly visits in 2016 v 2019) to over 800,000 new visits in 2019.

The website is THE window for all licensees to display their MICHELIN branded products in one place, with a clear link to a recognised destination to purchase which completes the consumer journey from awareness through to purchase.

The new website not only reflects the updated MICHELIN brand identity, but also addresses the needs of our licensees and the end consumers of our products to give an overall improved design and user experience through.

The Steigentech products are now appearing into a brand new category « Power Transmission  » under WORK main section, please see : https://gb.michelin-lifestyle.com/en/

The Power Transmission section is featuring the Steigentech automotive aftermarket program for Michelin, and you can find available in 5 languages.






Steigentech on New Michelin Lifestyle web site

Steigentech on New Michelin Lifestyle web site
Michelin Lifestyle has re-launched their global website with consumer-centricity at the heart of its re-design.

Following the launch of www.michelin-lifestyle.com in 2016, it has shown encouraging yearly growth where visits have increased by 268% (average monthly visits in 2016 v 2019) to over 800,000 new visits in 2019.

The website is THE window for all licensees to display their MICHELIN branded products in one place, with a clear link to a recognised destination to purchase which completes the consumer journey from awareness through to purchase.

The new website not only reflects the updated MICHELIN brand identity, but also addresses the needs of our licensees and the end consumers of our products to give an overall improved design and user experience through.

The Steigentech products are now appearing into a brand new category « Power Transmission  » under WORK main section, please see : https://gb.michelin-lifestyle.com/en/

The Power Transmission section is featuring the Steigentech automotive aftermarket program for Michelin, and you can find available in 5 languages.